Hi! You might be wondering about the spammy looking email address that just signed up for your newsletter or bought something from your small business. My name is Zak, and I am an actual human being! Here's a bit of my personal web presence .
I use a service called SimpleLogin to generate a unique email address alias that gets forwarded to my actual address for every website I use. This helps cut down on spam (on my end) by making it easy to shut off individual aliases if they are leaked or sold. It also increases privacy by making it harder for ad platforms to track me across websites.
This is great for major services that don't generally have people reading each email address. But I realize it can be off-putting for smaller businesses and individuals to see addresses that look like they're generated. My hope is that by sticking my name in the second part of the address (and writing this note), it's clear that I'm a real person too!